CONCEPT/DESIGN/ART DIRECTION/EXECUTION
Work examples from the product line launch for Carter's Kid making the brand's sizing and look and feel relevant for children up to size 14.
Editorial lookbook sent to editor's to launch the brand from a PR standpoint. This piece showcased a new photography style our team developed and new product photography direction to get editor's and internal partners excited about the evolving direction of the brand.
Above: Custom gift pack designed based on Carter's KID product designs for attendees of the launch event in New York.
Below: Select designs from the Carter's KID Back to School catalog which launched the brand to our consumers.
