packaging design; Institute of Packaging Professionals National Winner
illustrated preparation + cooking instructions
hand-illustrated pattern for packaging
Stripp's Bacon
The goal for this project was to create bacon packaging that was intriguing as well as experiential. Current bacon packaging all looks the same and presents problems with portion, storage, and messy cooking. Stripp's packaging is made of eco-friendly and oven-safe thick stock parchment paper, allowing the customer to easily prepare crisp, oven-cooked bacon in the original packaging without worrying about standing over a hot pan or cleaning up splattered grease. It's sold in special portioned sizes for single to family-sized meals, and has an array of exciting flavors to choose from to create original dishes. It's bold colors and illustrious style were used to attract fun-loving amateur foodies and experimental chefs the brand as well as set it apart from the crowd.